Alison Kenward
British Horse Society Accredited Professional Coach and Dressage rider
I created Equestrian Heroes to support riders in building confidence, connection, and progress between rides. This page shares the approach behind my coaching and the work that shapes the wider centre.
My Coaching Philosophy
Feel Good Dressage, Real Progress.
Dressage is at its best when horse and rider are truly together in the moment. When the partnership feels connected, present, and understood, training becomes enjoyable and progress follows naturally.
My coaching is built on a horse-first approach, grounded in patience, consistency, and trust. I believe every partnership can grow from a place of strength when riders are given the right guidance, shared experience, and time to develop feel and understanding.
Whether you are building confidence, developing your partnership, preparing to compete, or exploring what feels possible in your riding, my role is to guide you toward greater awareness, clearer communication with your horse, and a more enjoyable experience in the arena.
My coaching focuses on:
• Building confident, trusting partnerships
• Developing feel, timing, and understanding
• Creating consistency through purposeful practice
Visit Dressage School Online
Beyond the Arena
Alongside helping riders grow through the Heroes Riding Club, I also share my expertise with coaches and creative entrepreneurs. Over the years, l've been invited to speak at events such as BETA International, where I talk about the future of equestrian coaching and digital growth.
So while riders can dive into the Heroes Riding Club, there are also pathways for coaches and businesses to explore too:
- Business GAP - my growth action plan framework for business clarity and momentum.
- Coach to Coach Hub - a collaborative space for coaches and creators to build, connect, and grow.
- Equestrian Athlete Coach Team - where I partner with fellow coaches to support riders and horses in training and competition.
If you'd like to explore these pathways, here's where to begin:
Professional Credentials
I am an equestrian coach and educator, with over three decades of experience supporting riders from first rides to competitive goals.
My work is shaped by recognised coaching pathways and long experience in the saddle but more importantly, by how real riders learn, think, feel, and grow with their horses. Everything inside Equestrian Heroes is designed around that reality: partnership first, progress built over time, and guidance that makes sense in the moment you’re actually riding.
British Dressage Recognised Coach & List 6 Judge
British Horse Society Accredited Professional Coach. Performance Centre Manager, Senior Coach, UKCC3
Coaching That Starts With the Horse
Every horse I’ve worked with has taught me something different about patience, progress, and partnership.
I believe we grow best with support, structure, and the space to explore. And whether you’re schooling, competing, or simply riding out, how you feel in the saddle matters just as much as the result.
Coaching should feel like a conversation with a trusted guide and your horse is always part of that conversation too.
Every horse is an individual, deserving of kindness, empathy, and patience. Recognising our horses as equal partners is fundamental to building a thriving partnership. In training, I place real attention on acknowledging each horse’s moods and responses, offering patience, and being fully present in the moment with them.
Trust is built through consistent handling, clear communication, and time. Horses thrive on routine and predictable interactions, which form the foundation of a reliable partnership. When both horse and rider feel safe to learn, we create partnerships built on mutual respect, enriching not only performance, but the shared experience between you and your horse.
Whatever your goal, I’ll help you find a way to get there without losing the joy of riding along the way.
If you’re here as a rider, you’re welcome to begin inside the Heroes Riding Club, a free, friendly space to connect, explore, and grow with your horse.
If you’re here as a coach or equestrian business, there are also pathways to work with me beyond the arena from business mentoring to collaborative coach development.
Wherever you’re starting from, there’s a place for you here.
