Alison Kenward
Dressage rider, coach and founder of Equestrian Heroes
I’m a dressage rider and coach with more than 30 years’ experience helping riders and horses learn together.
I created Equestrian Heroes from the things that have always interested me as a rider and coach: how horses and riders communicate, what we notice when we ride, the questions that follow us home, and how learning continues between one ride and the next.
I’m still learning too. Horses make sure of that.
Coaching That Starts With the Horse
Every horse I’ve worked with has taught me something.
When I coach, I watch the horse and rider together: their balance, communication, preparation, the horse’s way of going and the subtle changes that happen as they work.
I’m interested in the questions as much as the answers. What changed? What did the horse respond to? What became easier? What would be useful to try next?
More than 30 years of coaching has taught me to stay curious. Horses keep the conversation going.
Working with Coaches
What would make a difference to your coaching business?
Perhaps you're thinking about introducing a new service, attracting more clients, exploring online coaching or developing an idea you've had for a while.
Coach to Coach brings together professional development, practical business mentoring and consultancy to help you explore what's possible and decide how to make it happen.
Whether you're looking for a CPD session, a chance to develop your business knowledge or individual support with a project, I'd love to help you take your ideas further.
Explore Coach to CoachProfessional Credentials
BHS Accredited Professional Coach Stable Manager & Senior Coach
British Dressage Judge · UKCC Level 3 Coach
Centre10 Advanced Coach & Gold Hub Award
CIMSPA Advanced Coach Practitioner
ABM Level 3 Business Mentor · NDPCE Graduate
Award-winning innovation in equestrian coaching
Equestrian Heroes won Innovation in Customer Experience of the Year at the 2026 Enterprise Oxfordshire Awards, recognising the online equestrian centre I've created to support horse riders with coaching, learning and community.
