Dressage Skills 

Step up a level with Feel Good Dressage. 


What is the Feel Good Dressage Programme? 

This is the perfect programme for horse owners who want to find harmony with their horse. It’s for every rider who wants to experience the magic they see other riders find with their horse. 
It’s ideal for riders who want to work out how to build a partnership with their horse in order to school and compete, confident that this is a positive experience for their horse too. 


Are You Looking For

A New Dressage Challenge ?

The Feel Good Dressage Programme is available all year round. The Feel Good Mini Challenge is FREE and comes with access to an exclusive Facebook Group.

Alison’s Feel Good Dressage Challenge Book is available on Amazon Kindle priced £29.99 and Riders who subscribe to Kindle Unlimited can download and read the book for free. 
Riders who would like extra Coach support can apply for the Feel Good Dressage Plus Programme. This is an application only Programme with limited spaces each season. Riders who are accepted onto the Plus programme receive 3 online coaching sessions with Alison Kenward. 


Fun & Clarity Awaits...

Does this sound like you?

Are you a busy rider who would  like to enjoy Dressage without feeling stressed by the challenge? Do you ever feel like Dressage is hard work or maybe you struggle to communicate with your horse? 

Would you like to do more with your horse but are not sure what to do and when?

Would you like to leave behind the stress of schooling concerns and tension to ride to form a connection with your horse based on empathy and trust? 

Feel Good Dressage aims to help every rider experience the magic of Dressage with their horse so they enjoy their arena time. 

Request your free Mini Course Now. 

Request Your Free Course.

What's Inside My Book?

Understand Training Relationships

I’m Alison Kenward Equestrian Coach and I am the author of Feel Good Dressage Challenge. The book includes a guided reflection for each element as well as a series of worksheets to build your blueprint. Explore your strengths, performance cues, training and competition planning prompts and an exercise to profile your partnership taking the insights to design your training action plan. 

Exclusive Facebook Community 

When you join the Feel Good Dressage Programme you will be granted access to an exclusive online community. I’ll be joining the conversations and will be on hand to answer questions as well as offering support. 

Create Your Blueprint for Enjoying Dressage  

As you progress through the challenge you will bring together insights around your training relationship with your horse and create a personal programme for your Dressage Adventures. 

Focus on the Positives Every Ride  

I would love for every rider to leave their comfort zone and to test their training progress. Most importantly I’d like everyone to experience Dressage in such a way that they always look for their strengths. This challenge has been created for riders to align their schooling habits with their Dressage dreams. 

My Feel Good Dressage Philosophy 

I have based my Feel Good Dressage Programme on my personal experience of riding, competing and coaching Dressage. 

My Feel Good Dressage Philosophy is that every horse and rider can find joy in schooling and Dressage.  

Create Your Schooling Habits 

When you join Feel Good Dressage Programme you can start to explore how you view Dressage and prepare for your schooling sessions. 
The programme introduces ways for Riders to deconstruct the exercises and to build a partnership based on trust, communication and empathy so that the focus in training is on the feel good, building from a place of strength and connection. 


I’m giving every rider a Free Mini Feel Good Dressage Course they can download today. I’ll send an invitation to the exclusive Feel Good Dressage Facebook Group and look forward to meeting you there. 
Look out for other surprises during our time together too. 

How it is delivered

  • Your Feel Good Dressage Mini Challenge is available for you to DOWNLOAD today. 
  • When you sign up for the Mini Course you will also receive an invitation to join the exclusive Facebook Group. Please do introduce yourself to the group.
  • If you would like to purchase my Feel Good Dressage Challenge Book on Amazon you have two choices. You can either purchase a copy direct from Amazon Kindle for £29.99 or if you subscribe to Kindle Unlimited you can download your copy for free. There are Amazon affiliate links on this page which enable me to offer a free 30 day trial of Kindle Unlimited. After the trial expires you will be charged a monthly subscription. You can cancel at any time before the end of the initial trial and you won’t be charged. 
  • You need your own horse to join the Feel Good training programme. 
  • The Plus Programme runs several times a year with a limited capacity, please apply early to avoid disappointment. 


Are you wondering if you have the time or energy to sign up for the Feel Good Dressage Challenge? I know that horse riders are busy and I can’t help you with your workload but I CAN help you to feel excited about your Rider development plans AND to explore how you approach your mental preparation for riding. This programme can help you adopt a new mindset that serves you and your horse as you train together. 


We've Got Your Questions Covered

What do my riders say about my coaching? 


"I love the Ready Set Go download.. I have used it already to help me get in writing what outcome, performance and process goals I want / need to focus on."


"Alison’s thoughtful and positive approach in her workbooks have helped me be not only more reflective about each ride but recognise how I find enjoyment along my journey."

Feel Good Dressage Plus


Coaching to compliment your Challenge Purchase.

  • Apply to join the Plus Programme.
  • 3 Online Coaching Sessions. 
  • Coaching conversations & guidance to work through the Feel Good Formula. 
  • Surprise bonuses & extra content 
  • Support to complete the Course from Alison Kenward Equestrian Coach
Apply Now

Feel Good Dressage

Would you like to combine your study with a linked series of online coaching sessions? 
Alison will help you with the tech so that you can enjoy a variety of digital coaching formats. 

Coach Plus Application 

Apply for online coaching with Alison Kenward. Limited Rider places each season.