Build the Coaching Business That Fits Your Life
Coach to Coach is your space to grow with clarity, structure, and confidence. Here you’ll find frameworks, resources, and mentoring support to create a business that reflects your values, connects with the right people, and scales in a way that feels sustainable.
You don’t need to figure it all out alone. With the right guidance and the right platform, every step forward can feel lighter, clearer, and more intentional.
Begin with Clear Direction coaching to find your focus, then bring it to life with Kajabi’s all-in-one tools all with your free 30-day trial.
👉 Start with Clear Direction—Put It Into Action with a 30-Day Kajabi Trial
You’re Building on Experience—Now Give It Structure
Your business journey isn’t starting from scratch. You already bring experience, ideas, and purpose now it’s about shaping them into a framework that works.
The 30-Day Challenge is your first step: create a lead magnet, set up your email list, and start building momentum with clarity and confidence.
👉 In just one month, you’ll move from ideas to action with a simple, supportive system.
Join the 30 Day ChallengeA Community That Grows With You
Building a business is easier — and more sustainable — when you’re not doing it alone. The Coach to Coach Lounge is your space to connect with peers, explore fresh ideas, and keep growing at your own pace.
Inside, you’ll find behind-the-scenes insight, gentle guidance, and practical tools to help you refine your coaching business without pressure.
👉 Progress feels lighter when you have the right conversations around you.
Explore the LoungeCoach Online
Build Your Website
Master Email Marketing
You Can Market Your Business with Confidence & Clarity
he 30-Day Challenge isn’t just about building a list — it’s about building the confidence to share your ideas in a way that connects. When you stop second-guessing and start marketing with intention, here’s what becomes possible:
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Expand Your Reach: Connect with the people who need what you offer.
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Build a Seamless Client Journey: Guide your audience from first click to committed client.
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Grow with Confidence: Create content that reflects your values and turns ideas into income.
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Feel Good About Selling: Learn how to invite clients in without feeling pushy.
✨ Ready to put these pieces into practice? The Challenge gives you the structure to test, refine, and start sharing with clarity.
Join the 30 Day ChallengeDiscover Your Next Step
Every coaching journey starts differently, which is why I’ve created a set of free resources to meet you where you are. Each one opens the door to practical tools, guidance, and community support — so you can keep moving forward with clarity and confidence.
Everything You Need to Grow—In One Place
You’ve already taken the first steps. Now it’s time to give your ideas the clarity, structure, and support they need to thrive.
Whether you’re refining your brand, shaping a new offer, or creating space to grow your business your way, this is where you’ll find the next step that fits you best.
Choose the path that feels right for where you are today:
🟣 Clear Direction
A step-by-step pathway for building your digital business with confidence. Get expert guidance, practical tools, and clarity on what to build next.
→ Find Your Focus
💛 30-Day Challenge
Quick wins to build momentum. Create your lead magnet, grow your list, and launch with energy—all in just 30 days.
→ Start the Challenge
💬 Your Business Matters
Step back, reset, and reconnect with your “why.” Access a mindset mini-course and join the Coach to Coach Lounge for reflective growth.
→ Build from the Inside Out
🔍 Clarity Isn’t a Buzzword, It’s a Practical Path Forward
Clear Direction is about giving you the space and structure to make your business feel lighter, clearer, and more intentional. It helps you untangle your ideas, focus on what matters, and move forward step by step.
This isn’t another vague strategy or mindset model. It’s a grounded coaching framework that meets you where you are and guides you toward what’s next.
Inside, you’ll find:
✅ Visual Tools to map your ideas and highlight what’s missing
✅ Guided Prompts that bring clarity without pressure
✅ Mini Milestones so you always know your next step
✅ Supportive Language to help you take action—even when you’re unsure
Whether you’re planning a pivot or ready to grow with confidence, this is where the pieces come together and things start to make sense again.
Meet Your Coach
I’m Alison—a certified business mentor, PR and digital marketing specialist, equestrian coach, and coach developer.
With a career spanning both the equestrian world and the business arena, I combine real-world experience with strategic expertise to help you move forward—whether you’re building your first offer or refining your coaching brand.
I’ve supported riders, coaches, and business owners for over two decades, guiding them to find their focus, build meaningful systems, and connect with the people they truly want to serve.
This isn’t about one-size-fits-all advice. It’s about clarity, creativity, and building a business that fits your life and your values.
👉 Ready to take your next step? Start your Kajabi trial today and put coaching clarity into action.
Start Your Kajabi Trial. Transform Your Business TodayBringing Vision and Tools Together
From the very beginning, my goal has been simple: to create a space where coaches and riders could connect, share insights, and grow together. What started as a spark of an idea has grown into something bigger—a way of working that puts clarity, connection, and confidence at the heart of business.
But vision alone isn’t enough. To bring ideas to life, you need the right support and the right tools. That’s why I chose Kajabi. It brings everything together—your coaching programmes, your community, your offers—into one place. Instead of juggling systems or losing momentum, you can focus on what matters most: serving your clients, building relationships, and growing with purpose.
For me, Kajabi is where strategy meets soul. It’s not about fitting into a formula—it’s about creating a business that reflects your values and gives you space to thrive. When your vision and your systems align, the growth feels natural, sustainable, and truly yours.
Turn Coaching Ideas Into Action.
This is where ideas turn into action. Coach & Create with Pivo is an on-demand class that shows you how simple tools and smart strategy can open new doors for your coaching business.
I’ll walk you through how I coach riders remotely using Pivo, and how Kajabi brings it all together so your digital offers don’t just exist—they grow.
✨ In this free class, you’ll discover how to:
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Coach riders remotely in their own arenas
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Use Kajabi to streamline your content and offers
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Take your next step with confidence and clarity
Whether you’re just starting online coaching or ready to scale, this class gives you practical tools you can use straight away—so you can focus on what really matters: connecting with clients and growing your business.
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Coach & Create with Pivo.
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Tools to Support Your Growth. Tried and Tested in My Own Business
These are the tools I personally use to run my coaching business. Each one has been chosen because it makes building and growing easier, smoother, and more sustainable. If you’re ready to simplify your systems and focus on what matters most, this shortlist is a great place to start.
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Kajabi My all-in-one platform for courses, memberships, and marketing.
→ Start Free Trial -
Meg Burrage Templates Beautifully designed themes and funnels that make Kajabi feel like home.
→ Grab Your Free Funnel Kit -
Jiffy Course Gamified templates that bring your student experience to life.
→ Explore Templates -
Quiz Creator Smart quiz tools to engage your audience and segment with ease.
→ Design Your Quiz -
Flodesk simple, stunning email marketing that makes staying in touch a joy.
→ Save 50% for Your First Year -
Biz Sister Strategic templates and tools created for digital business builders.
→ Discover More -
BigVu My go-to teleprompter for creating confident, on-camera videos.
→ Try BigVu
Show Up With Confidence, Focus on What Matters
When you strip things back, the heart of your business is simple: show up with confidence, delight your audience, and stay focused on what really matters, coaching.
But growth takes more than good intentions. That’s why I created the Business GAP: Your Growth Action Plan a guided pathway to take your ideas into action, build your digital hub, and grow with Kajabi.
Inside, you’ll also find Your Growth Pathway, five clear steps designed to help you action your Business GAP. Each step gives you insight, a quick win, and a choice: explore more resources, or take action now.
👉 This is where the small wins start to stack up into bigger results and where your coaching business begins to transform.
Explore Your Growth Pathway