Your Business Matters—Let’s Build It With Intention
Whether you're just starting out or stepping into your next chapter, growing a coaching business can feel overwhelming. There’s vision… but also questions, distractions, and so many moving parts.
That’s why I created Your Business Matters—a supportive space where clarity, structure, and encouragement come together. Here, you’ll find coaching, trusted tools, and thoughtful resources to help you build a business that works for you.
✨ It starts with the 30-Day Challenge—a practical way to reset, refocus, and take steady steps forward. Whether you’re refining your offer, starting something new, or finally creating space to bring your ideas to life, you’ll have a clear plan to follow.This isn’t just about strategy—it’s about building something that reflects your values and vision.
✅ Step-by-step coaching to help you shape your strategy
✅ Clear action items to keep you moving forward
✅ A proven framework, powered by tools that simplify your setup
📌 Kajabi is the platform I use and recommend to make the process smoother. If you choose to use my link, Kajabi shares a small thank you with me—at no extra cost to you—and it helps me continue creating resources like this. Thank you for supporting my work. 💛
👉 Join the 30-Day Challenge Now
Your first step toward a business that feels lighter, clearer, and truly yours.
📥 Not ready for the Challenge just yet? Let’s stay in touch.
If now’s not the right moment for a 30-day plan, that’s okay. You can still begin in a way that feels aligned.
Start with the Digital Marketing Starter Kit—a simple checklist to help you clarify your goals, check in on your brand identity, and uncover what’s missing in your current setup.
✨ It’s a gentle way to reflect, reset, and make sure your next step feels right for you.
📘 Inside the Starter Kit, you’ll:
✅ Define your next business goals
✅ Identify what your audience really needs
✅ Check your brand alignment
✅ Spot any gaps in your current systems
✅ Explore how Kajabi could simplify your growth
Download the Starter Kit
And get your first email from me with next steps, insights, and simple tools to help you grow with confidence.
📌 This guide is part of the Your Business Matters series. By downloading, you’ll be subscribed to my email list with gentle, practical updates to support your business-building journey.
✨ Choose Your Next Step
Everyone’s at a different stage in their journey—and you’re welcome here, wherever you’re starting from.
Whether you’re ready to take focused action or just want to explore your ideas gently, there’s a path for you:
Dive into the 30-Day Challenge
If you’re ready to commit to real progress with step-by-step guidance and a proven plan, this is your starting point.
✅ Action-focused
✅ Strategy + support
✅ A full 30-day reset
Join the Challenge Now
Build your business with clarity and confidence.
Start with the Digital Marketing Starter Kit
Prefer to begin with a quieter check-in? This free download helps you reflect, assess your systems, and explore what’s possible.
✅ Light-touch, thoughtful prompts
✅ A clear sense of where you are now
✅ A gentle introduction to the Your Business Matters journey
Download the Starter Kit
No rush, no pressure—just your first step toward alignment.
💡 A strong vision deserves a clear path forward.
Building a business isn’t about consuming more information—it’s about creating a strategy that works for you.
✔ Progress comes from focus, not just more content or tools.
✔ Your business thrives when everything fits together—from your brand and offers to the way you connect with your audience.
✔ Clarity brings confidence—knowing exactly what to work on next changes everything.
That’s where Clear Direction comes in. This framework helps you take ideas from concept to reality with a structured yet flexible approach—so your next steps feel clear, possible, and aligned with your goals.
From Clarity to Action—Your Next Steps
The 30-day challenge has given you a clear path forward—but real momentum comes from taking action beyond the challenge.
💡 The Clear Direction Framework helps you streamline your business, connect all the moving pieces, and ensure everything works together—from your offers to your audience.
✔ Refine your coaching business setup, website, and email strategy.
✔ Create a connected business model that grows with you.
✔ Turn visibility into real engagement, and engagement into clients.
📌 Ways to Keep Going:
🔹 Join 25 Live—cohort coaching for real-time support and implementation.
🔹 Explore Clear Direction—a structured pathway to align your brand, offers, and audience.
Your next steps are waiting—choose what feels right for your journey.
💡 The Right Support, No Matter Where You Are on Your Kajabi Journey
Building an online coaching business isn’t just about having the right platform—it’s about knowing how to use it to bring your ideas to life.
Clear Direction helps you take action, whether you’re already using Kajabi and want to refine your systems, or you're just starting and need a roadmap to get set up with confidence.
Choose Your Pathway:
🔹 Already using Kajabi? Unlock Clear Direction now and start streamlining your coaching, website, and email strategy.
🔹 New to Kajabi? Start with a free 30-day trial and gain exclusive access to Clear Direction as a bonus when you sign up through my link!
What’s Inside Clear Direction?
✔ Simplify & Streamline—Always know your next step with a structured plan.
✔ Practical Action Steps—Break down your business setup inside Kajabi.
✔ A Guided Approach—Use the framework I rely on to create, sell, and scale.
No more overwhelm, no more guesswork—just a clear plan to grow your business the right way.
👉 Choose your pathway below and take the next step toward success.
Coach Online
📌 Build a coaching business with clarity and confidence.
Clear Direction helps you develop engaging programmes, streamline your coaching systems, and foster meaningful client relationships—all within Kajabi.
Build Your Website
📌 A website that works for your business, not just a place to put it.
Clear Direction guides you through designing a website that reflects your vision, captivates your audience, and seamlessly connects with your offers.
Master Email Marketing
📌 Turn your emails into real conversations and conversions.
Clear Direction helps you create an intentional, results-driven email marketing strategy—so your messages land with the right people at the right time.
Coach Online
Build Your Website
Master Email Marketing
Activate the Full Potential of Your Business
Real progress comes from having a strategy that brings everything together. That’s where Clear Direction comes in—helping you align your coaching business with a framework that simplifies, streamlines, and supports sustainable growth.
🔹 Structure that Works for You – Build a coaching model that fits your strengths and vision.
🔹 Marketing with Purpose – Turn visibility into meaningful engagement.
🔹 Scalable Systems – Use Kajabi to create, sell, and manage your offers without the tech overwhelm.
👉 Choose your next step and start implementing with confidence.
Business Models That Work—Yours Can Too
A successful coaching business isn’t just about the tools—it’s about the way everything fits together. These are the key models I’ve built, refined, and used to grow my own business, and now they can support yours.
🔹 Community Building – Create a thriving, engaged audience that stays connected and invested in your brand.
🔹 Coaching Suite – Deliver impactful coaching sessions and group programmes while streamlining your operations.
🔹 Email Marketing – Nurture leads and turn them into long-term clients with strategic, automated email sequences.
🔹 Website as Your Online Centre – Build a central hub for your business, making it easy to manage courses, memberships, and client communication.
🔹 Course Creation – Develop and sell structured learning experiences that showcase your expertise and generate revenue.
🔹 Brand Identity – Establish a strong, authentic brand that resonates with your audience and sets you apart.
👉 Inside Clear Direction, I’ll guide you through these models, helping you implement the right ones for your business with confidence.
Simplify, Streamline, and Engage: The Clear Direction Framework
Let’s break down how the Clear Direction Framework helps you take action in every area of your business, providing the tools, strategies, and guidance you need to grow with confidence.
📌 A Framework Designed for Action
Each step is built to eliminate overwhelm, improve efficiency, and help you move forward with clarity and purpose. Here’s how it works:
Simplify Your Business Systems
Overwhelmed by admin? Learn to automate daily tasks, create streamlined workflows, and manage your business with ease, so you can focus on what truly matters.
Market with Ease
Make your marketing work for you. Learn how to attract, nurture, and convert the right audience through strategic campaigns that build trust and engagement effortlessly.
Engage Your Clients Effectively
Build meaningful client relationships with personalised communication. Turn followers into loyal customers using targeted email marketing and an engaged online community.
Step-by-Step Business Setup
Feeling stuck on where to start? Follow a structured plan to build your coaching suite, website, and email strategy—using Kajabi as your all-in-one platform.
High-Impact Strategies
Focus on what moves the needle. Master intentional growth, from crafting high-converting marketing to running coaching sessions that truly deliver value.
Intentional Time Management
Optimize your time by focusing on what matters most. Use time management strategies to create balance while keeping your business running smoothly.
🚀 Your Clear Path to Success Starts Here
Ready to apply these strategies to your business? Let’s create your path to clarity, action, and results.
💡 Kajabi + Clear Direction: The Right Tools with the Right Support
You’ve just seen how the Clear Direction Framework brings structure and momentum to your business. Now here’s how it works hand-in-hand with Kajabi to help you take action confidently.
Whether you're launching your first offer or ready to scale, Kajabi gives you the tools—Clear Direction shows you how to use them.
🟦 Starting out? The Basic Plan gives you everything you need to launch your first course, funnel, and email strategy—Clear Direction walks you through each step.
🟦 Ready to scale? The Growth Plan unlocks more products, automation, and community-building tools. Clear Direction helps you maximise them from day one.
💬 Not sure which plan is right for you? Clear Direction helps you make the most of whichever plan you choose—so your business runs smoothly with confidence.
👉 Access Clear Direction Now—Get the strategy to build, market, and grow with Kajabi.
🔘 Sign Up for Clear Direction Today
You may be wondering...
📌 Can I use Kajabi if I'm new to online coaching or digital business?
📌 What’s the difference between the Basic and Growth Plans?
📌 What kind of support will I get if I need help?
📌 How do I know this will work for my specific business?
📌 Can I use Kajabi if I’m completely new to coaching or online business?
📢 Still have questions?
Let’s make sure you have a plan that works for you.
Meet Alison
There’s a moment in every business where clarity makes all the difference. Where the noise fades, the pressure eases, and the next step feels possible.
That’s the space I work in.
With three decades of experience across equestrian coaching and digital strategy, I’ve helped coaches and entrepreneurs navigate the transition from idea to impact. Not through hacks or hustle—but through frameworks that align with their values, simplify the path forward, and give their business the structure it needs to grow.
Clear Direction was born from that approach.
It’s not just about knowing how to use Kajabi—it’s about shaping a business that works for you. Whether you’re just starting out or ready to refine and scale, I’ll walk beside you to help turn your vision into something real, grounded, and ready to thrive.
🚀 Let’s build something steady, sustainable, and unmistakably yours.
Your Business Matters—Make It Thrive with 25 Live
🚀 25 days. Real-time support. Actionable strategies.
25 Live is where clarity meets confident action—designed to help you stop overthinking and start building momentum.
This isn’t another course—this is coaching in action.
Together, we’ll:
✅ Refine your business model to attract the right clients
✅ Master Kajabi and digital marketing tools with step-by-step guidance
✅ Break through roadblocks with real-time support
✅ Stay accountable and implement alongside like-minded coaches
💡 Join the waitlist now and be the first to access exclusive bonuses when doors open.
Join the 25 Live Waitlist
Join a coaching experience built to bring clarity, structure, and sustainable growth. Secure your spot now and start building the business you’ve been imagining—with support that moves with you.
