🌟 Creator Day Showcase
This Isn't Just a Funnel-It's a Playground.
# The Funnel That Turned Into a Story
To celebrate Creator Day, I challenged myself to turn a traditional funnel into something memorable: an interactive Escape Room, built entirely in Kajabi.
Part game, part strategy reveal, part conversation starter—it’s a space for creators to explore what happens when curiosity leads the way.
Want the full story?
Play the Escape Room
**Why it’s different:**
This isn’t a funnel you scroll past. It’s one you *step inside*.
I built it to reimagine what lead magnets—and creator journeys—can look like when you prioritise story, strategy, and spark.
The Vision: Why This? Why Now?
“I didn’t want to make another download-and-disappear funnel.
I wanted to make something people remember.”
What if a funnel didn’t feel like a funnel at all?
What if it invited you in—with questions, not claims?
To mark Creator Day, I set out to build something simple but unexpected:
an interactive Escape Room built entirely in Kajabi.
It’s part game, part story reveal, part conversation starter—designed to invite creators to step inside a journey where curiosity leads the way.
This space was built for those of us who value thoughtfulness over noise.
For coaches and creators who wonder what digital tools could feel like if they were more human, more playful, and more personal.
You don’t need to know anything about marketing or funnels to try it.
Just bring your curiosity. I’ll take care of the rest.
And if you’re wondering how it all works—or why an equestrian coach got so hooked on digital tools—keep reading.
How It Works
Built entirely with Kajabi—
but with a twist.
I used Kajabi’s native tools—automations, assessments, and email sequences—to shape the journey.
Then I layered in a custom quiz built with The Quiz Creator, using embedded code to create branching logic and a more tailored experience.
No plug-ins—just a playful reimagining of what Kajabi can already do.
The quiz might run on code, but the experience runs on curiosity.
Who It's For
There are so many ways to create—and even more ways to define what being a creator truly means.
Whether you're here to teach, share, build, or explore, Creator Day is your invitation to pause and connect the dots between what lights you up and what you’re meant to build next.
This project was designed with that spirit in mind—a quiet revolution for:
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Coaches who want to teach differently
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Creators who value thoughtfulness over noise
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Equestrians crafting something uniquely theirs (but it’s not just for riders)
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Anyone ready to reimagine the funnel—and follow their curiosity
✨ Because how you create is part of who you are—
and your Spark is the moment your ideas align with purpose, joy, and momentum.
👉 Take the Creator Identity Quiz to discover your Spark and begin building something that feels just right for you.
Try It Yourself
✨ Explore the experiences from Creator Day firsthand:
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The Escape Room
Step into a funnel you don’t scroll past—you solve your way through it. -
The Quiz
Discover your creative identity and what drives your spark. -
The Lounge
A soft space to land, connect, and find what’s waiting for you inside.
Each one is designed to be more than a click-through—it’s a moment of play, purpose, and possibility.
You might just unlock your spark—or a badge—along the way.
Media Inquiries / Invite Me
I’d love to share more about this project—the spark that started it, the story behind it, and what I’ve learned about making digital tools feel more human.
If you’re curating conversations or features around innovation, creativity, or the future of funnels, this is one story worth telling.
Invite me to:
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🎙 Podcast interviews
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💬 Creator roundtables
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📝 Kajabi articles or digital features
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🎓 Guest teaching or collaborations
Let’s talk about curiosity, creativity, and why this isn’t just another funnel.
PORTFOLIO
IN THE PRESS
COLLABORATIONS
Collaborating with equestrian brands, magazines, and event hosts to create memorable experiences—in person and online.
KEYNOTE SPEAKING
From arena-side coaching to keynote sessions on creativity and connection—
these are just a few of the moments where I’ve shared my ideas in action.
Dressage to Music
Horse Hour Podcast 2014
I was interviewed at the Your Horse Live event and later joined the Podcast as a guest Coach to talk about all things dressage to music with host Amy.
Dressage to Music
Blenheim Horse Trials 2015 & 2018
I presented live coaching demonstrations with a mix of riders and showed how I prepared horse and rider to compete in a variety of freestyle competitions from single rider routines to pairs and even quadrille.
Dressage to Music
Your Horse Live 2014 & 2019
I featured as a Coach in the demonstration arenas both showcasing my own freestyle routine and explaining how the audience could create their own routines as well as simply enjoy riding to music at home.
Ideas to Action Live
Biz Sister 2025
I guest presented to the Biz Sisters Business Club discussing my process for taking ideas and the steps I went through to create sales in the coaching and digital marketing niches.
Alison Kenward
Equestrian Coach & Director of Equestrian Heroes
You’ll usually find me with an iPad in one hand, a notebook in the other, and my chestnut horse never too far away. I work at the intersection of learning, coaching, and digital creativity—helping people turn sparks of inspiration into confident steps forward.
I’m not here to shout the loudest. I’m here to build with purpose.
Whether you’re stepping into a new idea or circling back to something you never quite gave yourself permission to try, the Creator Lounge is your place to explore what’s possible—without pressure.
It’s not about being perfect. It’s about making it yours.
More About Me
Ready to Collaborate?
If you're a journalist, host, or creative collaborator interested in covering Creator Day or sharing the story behind the Escape Room, I’d love to connect.
You can fill out the form or reach me directly at
📩 [email protected]
Let’s talk ideas, impact, and what it means to create something people remember.
