Design a Coaching Business That Works for You
Imagine building a business that reflects your values, connects with the right people, and gives you space to grow—without losing sight of why you started.
Inside, you'll find practical resources and expert insight to help you build a coaching business that reflects your values, connects with your audience, and gives you space to grow.
I’ll meet you where you are—then help you move forward with confidence.
Let’s Build Your Coaching Business—One Step at a Time
You’re Not Starting From Scratch—You’re Starting From Experience
What Could Your Coaching Business Become?
Ideas deserve room to grow. This is where they start to take shape.
You don’t need a rigid formula. You need space to reconnect with your vision, refine your ideas, and take the next step with confidence.
The 30-Day Challenge gives you structure, support, and clarity—without pressure.
We’ll move gently, with purpose, and always in service of what matters most to you and your clients.
Join the 30 Day Challenge
🪴 Support That Grows With You
You don’t have to figure everything out alone.
The Coach to Coach Lounge is a space to keep growing—at your own pace, in your own way. Whether you're building on what you've started in the 30-Day Challenge or simply need space to explore new ideas, this is your next step.
Inside, you'll find gentle guidance, behind-the-scenes insight, and a growing library of tools to help you shape a coaching business that feels aligned and sustainable.
🪄 No pressure. Just progress.
Explore the LoungeCoach Online
Build Your Website
Master Email Marketing
You Can Market Your Business—with Confidence & Clarity
You already have the ideas. Now it’s about sharing them in a way that connects.
If you’ve ever felt unsure about what to say, where to show up, or how to turn interest into action—this is your sign that it’s possible to market your business in a way that feels aligned and effective.
Here's what happens when you stop second-guessing and start marketing with intention:
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Expand Your Reach: Connect with the people who need what you offer.
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Build a Seamless Client Journey: Guide your audience from first click to committed client.
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Grow with Confidence: Create content that reflects your values—and turns ideas into income.
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Feel Good About Selling: Know how to speak to your people without feeling pushy.
✨ Ready to feel more confident in your marketing? Let's take the next step—together.
Join the 30 Day Challenge
Everything You Need to Grow—In One Place
You’ve already started. Now let’s give your ideas the structure and support they need to thrive.
Whether you're refining your brand, launching a new offer, or finally giving yourself the space to do this your way, I’ve created a home for every step of the journey.
Explore the paths below and choose the one that fits where you are right now:
🟣 Clear Direction
A coaching pathway for building your digital business, with expert guidance and step-by-step clarity.
→ Get Clear on What to Build Next
💛 30-Day Challenge
Create your lead magnet, build your email list, and gain momentum in 30 days.
→ Start the Challenge
💬 Your Business Matters
Access the mindset mini-course and join the Coach to Coach Lounge.
→ Build from the Inside Out
🔍 Clarity Isn’t a Buzzword—It’s a Practical Path Forward
The Clear Direction framework helps you untangle your ideas, focus on what matters, and move forward—step by step, without the overwhelm.
When everything feels tangled—your offers, your messaging, your next steps—Clear Direction gives you space to breathe and a structure to lean on.
This isn’t another vague strategy or mindset model. It’s a practical, grounded framework designed to meet you where you are and gently guide you forward.
Inside, you’ll find:
✅ Visual Tools to help you map your ideas and spot what’s missing
✅ Guided Prompts that bring clarity without pressure
✅ Mini Milestones so you always know what to do next
✅ Supportive Language that helps you take action, even when you’re unsure
Whether you're planning a pivot or finally giving your business the structure it needs, this is where things start to make sense again.
Meet Your Coach
I’m Alison—a certified business mentor, PR and digital marketing specialist, equestrian coach, and coach developer.
With a career spanning both the equestrian world and the business arena, I combine real-world experience with strategic expertise to help you move forward—whether you’re building your first offer or refining your coaching brand.
I’ve supported riders, coaches, and business owners for over two decades, guiding them to find their focus, build meaningful systems, and connect with the people they truly want to serve.
This isn’t about one-size-fits-all advice. It’s about clarity, creativity, and building a business that fits your life and your values.
Start Your Kajabi Trial—Transform Your Business TodayA Vision That Grew Into Something Bigger
Long before digital coaching was mainstream, I had a vision: to create a space where riders and coaches could share insights, support one another, and learn together.
Back then, my online experience was limited to managing a basic blog—but the drive to build something more was already there.
Since 1997, I’d been cultivating an international community grounded in trust, connection, and collaboration. By 2005, that vision came to life online—making it easier for people to access resources, build their business, and grow from wherever they were in the world.
That same mission continues today—supported by the right tools, thoughtful strategy, and a platform that brings it all together.
Why Kajabi? Because It Helps You Focus on What Matters Most
When you’ve spent years nurturing a community, developing offers, and guiding others—you need a platform that supports that work, not complicates it.
Kajabi makes it easier to bring your vision online without sacrificing your values. It streamlines the behind-the-scenes so you can focus on what you do best: supporting your clients, growing your business, and sharing your expertise.
I chose Kajabi because it allows me to bring together everything I offer—from coaching programmes to community spaces—all in one place. It’s where strategy meets soul, and where your coaching business can finally feel as cohesive as your vision.
Ready to See the Possibilities in Action?
If you’re curious how everything we’ve talked about can come together—real coaching, real tools, and real progress—then this is your next step.
Coach & Create with Pivo is an on-demand webinar designed to show you what’s possible when you combine your expertise with the right systems and strategy.
Inside, I’ll walk you through how I coach riders remotely using simple tech, and how I use Kajabi to create digital offers that support real business growth.
✨ You’ll learn how to:
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Coach riders remotely in their own arenas
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Use Kajabi to streamline your content & offers
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Take your next step with confidence and clarity
Whether you’re brand new to online coaching or ready to take your business further, this free class is packed with insight and practical tools you can start using right away.
Join Free Webinar
Coach & Create with Pivo.
We won't send spam. Unsubscribe at any time.
Tools I Personally Recommend
Each of these tools plays a part in my own coaching business—if you're building your digital presence, these may help you too:
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Kajabi – All-in-one platform for your courses, memberships & marketing
→ Start Free Trial -
Meg Burrage Templates – Beautiful themes & funnels designed for Kajabi
→ Grab Your Free Funnel Kit -
Jiffy Courses – Gamified templates to increase student engagement
→ Explore Templates -
Quiz Creator – Convert browsers into buyers with smart segmentation
→ Design Your Quiz -
Flodesk – Easy email marketing with stunning design
→ Save 50% for Your First Year -
Biz Sister – Strategic tools and templates for digital business builders
→ Discover More -
BigVu – Your on-screen teleprompter for confident videos
→ Try BigVu
Take Your Coaching Business to the Next Level—Without the Overwhelm
Three simple steps to help you grow with confidence.
1. Choose Tools That Work for You
Forget complicated tech stacks. Start with the essentials—Kajabi brings your coaching business together in one place.
Whether you're building from scratch or streamlining what you already have, I’ll help you choose the tools that fit your style.
Start Your Free Kajabi Trial
2. Build Your Platform. Start Offering Courses or Memberships with ease.
Once you're ready to expand your business with courses or memberships, Kajabi helps you build an ecosystem that grows as you do. Create seamless experiences for your clients while scaling your business with ease.
Enjoy 30 Days Free on Kajabi
3. Share What You Know (and Love)
This is where the fun starts! With Kajabi, your coaching sessions can become courses, your ideas can evolve into products, and your insights can build a library of valuable content. Whether it's recording new programs or launching podcasts, Kajabi helps you turn your creativity into income!
Unleash Your Creativity with Kajabi💡 Small Wins That Make a Big Difference
These simple tweaks can help you show up with confidence, delight your audience, and stay focused on what really matters—coaching.
Surprise & Delight
Make every interaction memorable. Whether it’s a thoughtful bonus, a kind message, or a moment of joy—these simple touches help your audience feel seen, valued, and excited to return.
Streamline What You Offer
Save time without sacrificing value. With tools like Kajabi, you can create and deliver coaching resources effortlessly—turning your expertise into resources that support your clients while freeing up your time.
Create a Rhythm That Fits Your Life
You don’t have to do it all to be consistent. Set a pace that works for you, then let your systems support the follow-through. Staying visible becomes a habit, not a hustle.
Turn Your Ideas into Action
A free checklist to help you map your offer, clarify your brand, and build a digital strategy—step by step, at your pace.
Your Roadmap to Turning Ideas into Sales
Checklist
Whether you’re launching something new, refreshing an old favourite, or still figuring out what your next offer could be—this checklist helps you get started.
✨ Clarify your idea
✨ Refine your message
✨ Align your brand
✨ And take practical steps toward sales
Using trusted tools like Biz Sister and Kajabi, you’ll move from brainstorm to breakthrough with clarity and confidence.
→ Follow the roadmap, take action, and turn your ideas into income.
