We’re Speaking at BETA International 2025

I’m delighted to share that Sarah Gairdner and I will be joining the speaker line-up at BETA International 2025, taking place 28–29 September at NEC Birmingham.

We’re presenting together in the Seminar Theatre, drawing on our shared experience as equestrian coaches and collaborators. Sarah and I regularly work together, training riders who bring their horses to stay as well as running coach camps.

Our session:
Real Reach, Real Results: Why Equestrian Coaches Are Your Next Marketing Move
29 Sept 2025 | 15:00–15:45 | Seminar Theatre

About the Talk

This session is designed for equine businesses ready to work more effectively with the people riders already trust.

We’ll explore why coach-led influence goes beyond traditional sponsorships and how meaningful collaborations between brands and coaches can create lasting impact.

You’ll leave with:

• A new perspective on equestrian influence
• Insights into what makes partnerships genuinely effective
• Practical ideas on how to connect with your ideal audience through trusted relationships

Whether you're a brand, retailer, or service provider, this talk is for you.

Speaking at BETA was an opportunity to bring our experience as coaches into a different conversation and talk about the role coaches can play in connecting equestrian businesses with riders.